15 Jun 2010

Pt 1: Sexism and the World Cup


In celebration of the 2010 World Cup, Lynx have launched a series of 'patriarch' posters, each depicting a 'buxom babe' in a familiar celebratory soccer pose. These will be running in several countries, with the respective flag of each waving in the background.

How RUDE! This really is the final straw. Everyone knows sports bras look nothing like this, and that the woman photographed is probably a model, not a real lady footballer.

Once again, when we were tucked up safely in our beds, snoozing away, dreaming of equality, sexism has struck. Never relent ladies: we must maiden on, never surrendering to the so-called 'hand of man'.

To rebel I have decided to monitor the World Cup in close detail - looking out for any slurs against female kind. I am ready to strike!!

Posie and Out x

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